Launching campaigns on Google Ads isn’t easy, the risk of being banned is very high. However, some know-how, patience and time can keep your accounts running without raising any red flags, even if your campaign is blackhat. A crucial step to a successful launch is to warm up Google accounts. Here’s how to do it right and build trust with Google.
Important note: these are tips from our practice, they can’t guarantee that your Google account won’t be banned, but they definitely can increase your account longevity.
Keep Low Profile For 7-10 Days
Before you boost your ad budget, take a deep breath and slow down. The first 7-10 business days are critical for your account. Start with a low-spending strategy and keep cloaking disabled. Google keeps an eye on new accounts that start with high budgets, this could mean failure for your campaign.
Once you’ve submitted your whitehat keywords and white pages for approval, it’s time to play the waiting game. Resist the urge to make any changes — this will lead to disaster! Bans may also happen during this waiting period. If you start making changes to your account too soon, there’s a 99% chance that you will be banned.
Keep It Slow to Win Google’s Trust
When the whitehat part is approved, it’s time to add your cloaked site to those approved whitehat keywords and ad text. Run this setup on a small budget for a few more days. This is your chance to build Google’s trust!
After gaining some trust, you can gradually raise your daily budget, but not too fast. Rapid budget growth is a red flag for the platform, so take it slow. Over time, Google will trust your account. You’ll notice it by fewer bot views on your ad page — it’s a sure sign that you’re on the right track. Once this has happened you are ready to advertise your real offer.
Make Changes Wisely
While you’re warming up, always set a maximum CPC bid limit. During this phase, do not make a lot of changes at once in your campaign. Even when running with your blackhat link, keep it on a low budget for 1-2 days. If the account survives this period without suspension, congratulations! Your account is likely to last much longer than expected.
Act Different To Succeed
Remember, Google Ads relies heavily on bots for monitoring, so human moderators are rarely involved in the approvals and checkups. Over time, these bots will learn your specific way of acting and will be able to recognize it in your new accounts. So it makes it essential to avoid repeating the same actions that could trigger bans.
To Wrap Up
Warming up Google accounts may seem difficult, but it’s a crucial step in your long-term success. By taking the time to build trust with the platform, you’ll build a basis for an advertising campaign that drives results. So take it slow, be strategic and your efforts will pay off!
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