There’s an interesting case when Bigo Ads was used to get a lot of new US customers. We think it’s worth your attention.
There’s a successful campaign on Bigo Ads to gain a US audience. What’s so special about it? The main geographies of Bigo Ads are in Asia, the Middle East and Russia. However, Bigo Ads were used to increase a US audience and it turned out to be very effective. What also makes this case interesting is how effective sweepstakes were for getting new leads. Here we’ll tell the main details.
The task was to promote a pre-landing page through graphic banners and videos and increase the number of registrations. The target audience was people from the USA aged 25 to 55 years. And the solution was to offer a lottery with a 1000-dollar cash coupon for registration!
It might be surprising, but sweepstakes are still popular in advertising. These are various lotteries where users can win a prize. In the meantime, organizers get a lot of potential customers or their data that can be used in the future to develop marketing strategies.
For this lottery, Bigo Ads was chosen as an advertising platform. It’s an advertising platform for reaching users of Likee and Imo. Imo is an instant messaging application. It claims to have over 200 million users and over 50 million messages sent per day. Likee is a short video app where users can create and share short videos with special effects. It is similar to TikTok and has over 150 million monthly active users per month.
The creatives for this campaign were super simple, but they proved to be effective.
What has come out of it?
The campaign results are as follows:
CPA – 2.8 USD per lead
CPC – 0.05 USD per click
Check out the screenshot above for more numbers. Anyway, these results look impressive.
This case shows that with Bigo Ads, one can reach great results without much effort. Even if you think of launching a campaign in a non-typical geo. Feel free to experiment with video ads on Likee or banners on Imo.
Don’t forget that until July 26 we can refund your set-up fee for Bigo accounts if you aren’t happy with your results. Can you think of a better moment for experiments? Contact us to get a Bigo account.
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