Setting up your account, generating creatives and launching your ad are just the beginning of your advertising journey. In this blogpost, we list the most common problems you can have after launching Meta campaigns and how to fix them. Follow this guide to troubleshoot your Facebook or Instagram campaigns and drive revenue!
Fixing Facebook Ads: No Impressions
Sometimes ads have zero impressions. The main reasons for this include the unpublished page, blocked page, restrictions in settings, billing issues, insufficient bid or wrong date. Let’s see how to fix them.
What to do:
- Check if your Facebook page is active. If you still can see the “Publish page” button, click it.
- Check the status in the “Business Help Center”. If your page is blocked, file an appeal or start over from another page.
- Check if there are any country or age restrictions. Go to “Settings”, then to “Audience and Visibility” and click on “Followers and Public Content”. Go to “Who Can Follow Me” and make sure you removed all restrictions.
- Make sure there are no debts and no spend limit.
- If you chose the “Cost per result goal” strategy, your bid may be below the competitive level. Increase your bid or select another bidding strategy.
- Check if you set the right date in the settings. It should be “Today”.
Fixing Facebook Ads: No Engagement
Do you have likes, comments or other reactions? If you don’t have any, your audience doesn’t like the ad or the ad is shown to the wrong audience.
What to do:
- Review your budget settings. A small budget might not be enough for the algorithms to find the right audience.
- Expand the target by adding related interests and using broader categories if possible.
- Boost reactions to the ad from other accounts. It is believed that with more reactions Facebook algorithms give you preference in the auction.
Fixing Facebook Ads: No Clicks
If there are no clicks, then the copy or visuals are not catchy enough or your ad lacks a clear call to action.
What to do:
- Rewrite your copy to make it more clear and attention-grabbing.
- Make your visuals stand out from other posts. Bright colors, a focus on the main object and the right format and size are key elements of success.
- Add a call to action so that users know exactly what to do next. Make sure your CTA is clear for your audience.
Fixing Facebook Ads: No Conversions
High CTR is good, but your real goal is conversions. If there are none, there are several possible reasons:
- The message of the ad and the landing page does not match. For example, promises in your ad contradict what the landing page promises potential customers.
- Your target audience is chosen incorrectly and you show the ad to those who aren’t interested in your product or service.
- The user does not understand what the benefit is.
- The landing page is overloaded with information or this information is unclear.
What to do:
- Compare your ad and landing page content. Make sure all you promise in the ad is present on your landing page.
- Check your targeting settings. If your targeting is too broad, your offer can’t reach the right audience. Specify your audience parameters.
- If your targeting settings are wrong, you reach an audience that isn’t interested in your offer. Review your targeting settings.
- Make sure the benefits of your offer are clear to the audience. Rewrite your copy to make them easy to understand.
- Avoid too much text on your landing page and optimize it to add more clarity. Place the most important things, like CTA, on the first screen of the landing page and make them visible and easy to find.
What’s Next
Congratulations! You fixed some initial issues of your Facebook campaign and are ready to move on. You still have a lot to do, but now you have numbers you can analyze. Use data on your impressions, clicks, engagement and conversions to track the effectiveness and optimize the performance of your campaign.
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If you are just planning your Meta campaign, we can provide you with Facebook agency accounts. Here’s why agency accounts make ad campaigns more effective.