Most ads are designed to stand out and intentionally contrast the content around them. However, native ads are meant to blend in with a social media platform or a site. They match the format and feel of the media content. When done right, native ads don’t annoy users and get higher engagement rates. Native ads in DV360 also show great results.
Native ads in DV360
Display & Video 360 offers programmatic native ads with the widest choice of ad placements you can find. However, launching a DV360 native ad might not seem as straightforward as display campaigns. Here’s our step-by-step guide for creating a native ad in DV360 to improve your experience with this programmatic platform.
5 steps to native ads in DV360
- Click on “Creative” in the side menu.
- Then click on “Format gallery”.
- Select “Native” on the top bar.
- Choose the type of native ads and click on “Create”.
- Click on “Preview publisher samples” to see how it will look on different websites.
That’s it! Enjoy your native ad in Display & Video 360.
Where to get a DV360 account?
Zmatic provides DV360 agency accounts. Contact our team to get reliable accounts. We will provide you with initial training for DV360 campaigns, help you set up accounts for your campaigns and support you throughout your advertising journey on this platform.