The Zmatic connector lets an AI assistant work with the Meta and Google ad accounts you already run through Zmatic. You sign in with your Zmatic portal login, and the assistant can then read your performance numbers and make everyday campaign changes for you. It is a remote Model Context Protocol (MCP) server, so it works with any MCP-capable client, including Claude.
What it does
- Read performance. Spend, results and trends for your own Meta and Google ad accounts, one account or all of them at once, plus the platform's own recommendations and the list of campaigns, ad sets and ads.
- Change campaigns. Pause or resume, change budgets, change destination URLs, and create campaigns, ad sets and ads.
- Copy campaigns. Plan a copy of campaigns to another of your accounts, review it, then run it. Everything copied is created paused.
- Review and undo. See the history of changes and undo a change.
What it never does
The connector has no money tools and cannot touch the following, even if you ask the assistant to:
- billing, payment methods or top-ups;
- account spending limits;
- people, partners or access on an ad account;
- deleting an ad account.
It only ever sees the ad accounts that belong to your Zmatic client account. It cannot see other clients, and it cannot see anything outside advertising performance and campaign settings.
Who can use it
Existing Zmatic clients with a portal login. If you are not a client yet, contact us first. The connector does not create accounts and cannot be used without a portal user.
Tools
The assistant sees these tools. Each one is labelled read-only or changing, so your client can ask before it runs a changing one.
| Tool | Type | What it does |
|---|---|---|
list_accounts |
read-only | Lists your ad accounts |
get_insights |
read-only | Performance of one account |
get_insights_all_accounts |
read-only | Performance across all your accounts |
list_objects |
read-only | Lists campaigns, ad sets and ads |
get_recommendations |
read-only | Account recommendations |
list_changes |
read-only | Change history |
copy_status |
read-only | Status of a copy run |
copy_plan |
read-only | Plans a campaign copy; nothing is created |
write_ads |
changes data | Edits campaigns, ad sets and ads |
undo_change |
changes data | Undoes a change |
copy_run |
changes data | Runs a planned copy, created paused |
Roles
What the assistant can do follows your portal role.
- Admin: all accounts of your company, read and change.
- Media buyer: only the accounts assigned to you, read and change.
- Finance: read-only. The changing tools are not offered at all, and a forced call is refused.
Undo and audit
Every change made through the connector is written to an audit log with who made it and the settings before and after. You can undo a change within 24 hours. After that, change it back by hand or ask your account manager.
Connect
The connector address is:
https://brain.zmatic.eu/client-mcp/mcp
- claude.ai (web) and Claude for Desktop: open Settings, then Connectors, choose Add custom connector, and paste the address. Click Connect.
- Claude on mobile: add the connector on claude.ai first. It then appears in the mobile app under the same account.
- Claude Code: run
claude mcp add --transport http zmatic https://brain.zmatic.eu/client-mcp/mcp, then run/mcpinside Claude Code and choose to authenticate.
Each time, a Zmatic sign-in page opens. Log in with your portal login (and your second factor if you use one). You will see the app name, the role and accounts it will get, and what it can do. Approve to finish. Access lasts one hour and renews itself for up to 30 days of activity.
Revoke access
Open Connect your own AI (MCP) in the Zmatic client portal and press Disconnect next to the app. It stops working on its next call. Deactivating a portal user, or changing their role, also disconnects everything that user connected. You can also remove the connector inside your AI client.
Privacy
What data the connector touches, how long it is kept, and who processes it is in the AI connector section of our privacy policy.
Support
Write to hello@zmatic.eu or message your account manager. For privacy questions: info@zmatic.eu.