Bigo Ads is BIGO Technology’s DSP and programmatic advertising platform. It runs on deep learning and gives advertisers access to inventory across multiple social apps, BIGO Live, Likee, imo, and others, and a growing network of third-party publishers. The platform reaches over 600 million daily active users.
Among the main advantages of Bigo is that platform is that it offers lower competition than TikTok or Meta in some GEOs. It accepts WH and GH in verticals like finance, dating, health. Gambling, adult, or crypto offers aren’t allowed though, at least not directly.
App network
Bigo Ads launched with inventory on 10 apps. By April 2025 it had expanded to 100+. The core apps are BIGO Live (live-streaming), Likee (short-form video), and imo (messaging). These have strong audiences in Southeast and South Asia (India, Indonesia, Vietnam), the Middle East, Eastern Europe, and Russia. The platform actively expands reach into Europe, North America, Japan, and Latin America (Brazil and other countries).
Bigo Ad formats
BIGO offers in-app ads: Banners, native video, and interactive ad formats. Formats on Likee include SuperView, Brand Takeover, and In-Feed Ads. SuperView runs as full-screen vertical video up to 60 seconds. Brand Takeover fills the screen on app launch. In-Feed Ads auto-play in the Popular and Recommended feeds. The platform also supports rewarded video, interstitials, splash ads, native, and banner formats across the broader app network.
Deep learning and bidding
BIGO Ads uses full-stack AI capabilities. The system works on CPC/CPM/oCPC, and applies oCPC and ROAS-based bidding models that continuously optimise placement and targeting. In-app bidding technology finds the best-value placements in real time. Since June 2024, the platform delivered a 300% increase in ad impressions and 117% revenue growth in under a year.
Targeting
Targeting options cover demographics, interests, behaviour, device attributes, and geolocation. The platform’s multidimensional audience model lets advertisers define specific user profiles. They can then reach those users with relevant creative across the app network.
Measurement
BIGO Ads has held IAB Tech Lab Open Measurement SDK certification for five consecutive years (2020–2025). This ensures third-party verification of viewability and ad measurement across the platform’s inventory.