Bigo is a DSP with inventory across multiple mobile social apps – Bigo Live, Likee, Imo, and other. Strong markets are India, Indonesia, Vietnam, Brazil, MENA, LATAM, Eastern Europe. It offers in-App Ads: Banners, native video, and interactive ad formats. The main advantage of the platform is that it offers lower competition than TikTok or Meta in some GEOs. It accepts WH and GH in verticals like finance, dating, health. Does not allow gambling, adult, or crypto offers directly. Works on CPC/CPM/oCPC bidding models.
