Dable is a native advertising and content discovery platform headquartered in South Korea. It delivers personalized content recommendations and native ads across 3,000+ premium publisher partners in Asia, generating over 12 billion impressions per month. The platform processes 22 billion media logs from approximately 500 million Asian users every month.
Dable holds the leading position in South Korea, Indonesia, and Vietnam, and is the largest content discovery platform in Taiwan.
Publisher network
Dable’s publisher partnerships span South Korea, Taiwan, Japan, Indonesia, Vietnam, Malaysia, Singapore, Hong Kong, and Thailand. Partners include major editorial titles in each market: Chosun Ilbo and KBS in Korea, ETToday and LTN in Taiwan, Liputan6 in Indonesia, and Thanhnien in Vietnam. Total monthly page views across the network exceed 5 billion.
The network’s depth in individual markets gives Dable a reach advantage over international native platforms with thinner Southeast and Northeast Asia coverage. A single campaign can run across premium editorial in multiple Asian markets simultaneously.
Ad formats
Dable delivers native content recommendation widgets that appear alongside or below editorial articles. Ads display as thumbnail images with headlines, styled to match the surrounding publisher content. The format looks like a content recommendation rather than an interruption ad, which supports stronger engagement than standard display.
Dable also operates a Real-Time Bidding Native Ad Exchange, described as the largest RTB-based native exchange in Asia. Advertisers can buy native inventory across the full Dable publisher base through programmatic auction.
Targeting
Targeting covers interests, regional geography, and device type. Audience segments draw on Dable’s 22 billion monthly media logs, providing rich signals about content consumption across each market. Campaigns can run across all markets at once or focus on specific countries with market-level bid optimization.
Who it’s for
Dable works for advertisers targeting news-reading adult audiences across Asia’s premium editorial publishers. It’s particularly valuable for campaigns in South Korea, Taiwan, Indonesia, and Vietnam, where Dable has market-leading publisher coverage that international native platforms can’t match.
