Eskimi is a Lithuanian programmatic advertising platform that has built particular strength in Africa and other emerging markets. It operates as an end-to-end platform combining DSP capabilities, creative production, and strategic services. The platform reaches 2.5 billion users across 30+ markets through 60+ integrated ad exchanges.
In Nigeria alone, Eskimi has run nearly 20,000 campaigns generating over 100 billion impressions, reflecting its depth in the African market specifically.
Market focus
Eskimi operates in markets where other programmatic platforms have limited local infrastructure: sub-Saharan Africa, the Middle East, Southeast Asia, and Eastern Europe. The platform combines locally relevant inventory with telco-powered audience segments, which are particularly useful in markets where browser-based tracking covers a smaller share of the addressable audience.
Ad formats and creative tools
Eskimi supports display, video, native, rich media, CTV, audio, DOOH, and in-game advertising. Its in-house creative studio builds rich media and interactive formats designed for lower-bandwidth environments. Rich media formats on Eskimi generate up to 15x higher engagement compared to standard display.
The platform includes a Rich Media Builder that converts static images into animated creatives without requiring specialist design resources.
AI targeting tools
Eskimi’s DeepContext AI understands content meaning across multiple languages, enabling contextual targeting in markets where English-language tools fall short. Neurons is an AI-driven tool that uses neuroscience principles to predict audience engagement through attention heatmaps before a campaign launches. Lumen is an eye-tracking AI that measures real attention and engagement.
These tools help advertisers make better creative and placement decisions before spend is committed.
Audience targeting
Eskimi provides 2,500+ telco-powered audience segments alongside demographic and interest targeting. Telco data reflects real device usage patterns and remains reliable in markets where cookie-based tracking underperforms. This is one of Eskimi’s clearest advantages in emerging market campaigns.
Who it’s for
Eskimi suits brands and agencies running programmatic campaigns in Africa, the Middle East, or other emerging markets where major Western DSPs have limited local inventory. It’s also relevant for multinationals who need a single platform with deeper local targeting in regions where other DSPs fall short.
