Evadav is a performance advertising network founded in 2018, specializing in high-engagement push notification and popunder formats. It processes over 3 billion daily impressions through a real-time bidding system, with a push subscriber base of 60 million opted-in users who receive ads directly to their devices.
The platform suits performance advertisers and affiliate marketers running direct-response campaigns at volume.
Ad formats
Push Notifications are Evadav’s core format. Ads deliver directly to a user’s desktop or mobile device and appear even when the user isn’t browsing. Because users opt in to receive these notifications, the format reaches an engaged subscriber base rather than passive viewers. Advertisers customize the title, description, icon, and banner for each notification.
In-Page Push ads mimic push notifications but display within the browser window on a webpage. This extends push-style placements to iOS users who don’t receive standard device notifications, adding meaningful incremental reach.
Popunder ads open as full-page placements behind the active browser window. They give advertisers full creative control over a page-sized canvas for direct-response creative.
Scale and reach
Evadav’s RTB system processes 3 billion+ daily impressions. Publisher coverage spans the US, Europe, Asia, and Latin America, with Tier 1, Tier 2, and Tier 3 inventory available. The opted-in push subscriber network covers news, entertainment, utilities, and lifestyle content.
Targeting
Targeting options cover location, device type, OS, browser, carrier, and subscription age. Subscription age targeting is unique to push formats: it lets advertisers prioritize recently subscribed users, when engagement rates are typically highest. Frequency capping controls exposure per user, which matters in push channels where overexposure degrades response quickly.
Anti-fraud and optimization
AI-based anti-fraud detection screens traffic in real time. Real-time analytics give advertisers visibility into CTR and conversion performance by placement and segment. Both CPC and CPM pricing models are available.
Who it’s for
Evadav works well for performance advertisers in iGaming, finance, subscriptions, and e-commerce. Push format’s direct device delivery makes it effective for time-sensitive offers and campaigns that benefit from appearing outside the standard browser environment.
