GeoSpot Media is an enterprise-grade programmatic advertising platform. Its core product is GSM360, a self-serve trading desk designed for agencies, performance teams, and brands that want full control over programmatic execution. The platform combines multiple DSPs and supply sources in a single interface with transparent pricing and custom bidding logic.
Unlike managed service platforms, GSM360 puts all campaign decisions with the buyer: bid floors, audience rules, creative scheduling, and optimization logic are fully controlled by the advertiser or agency, not the platform.
Platform capabilities
GSM360 runs across CTV, display, video, mobile, and DOOH from one buying interface. CTV and DOOH capabilities allow campaigns to coordinate digital and physical screen placements in the same platform. Transparent pricing and no hidden fees are core to the platform’s positioning for agencies managing client budgets.
Location targeting
GeoSpot Media places particular emphasis on location-based targeting. Options include country, region, city, latitude/longitude coordinates, OS, carrier, and device type. Latitude/longitude targeting supports hyperlocal execution – useful for retail campaigns, geo-fenced audience targeting, and coordinating digital placements with out-of-home screens in specific locations.
Data and bidding
GSM360 combines first-party and third-party data to build audience segments. Custom bidding logic gives advanced buyers control beyond standard automated strategies, useful for teams running performance campaigns with specific efficiency thresholds. AI-driven optimization handles real-time adjustments to targeting, pacing, and creative delivery.
Reporting and transparency
Granular reporting covers performance at the publisher, placement, and audience level across all channels and supply sources. Outcome-driven attribution gives agencies clear visibility into which placements and audiences are delivering results. The transparent pricing model means actual media cost is clearly separated from platform fees.
Who it’s for
GeoSpot Media suits agencies and performance teams that want full programmatic control without a managed service layer. Strong location-based targeting and DOOH integration make it relevant for retail, local, and out-of-home-coordinated campaigns, particularly in the APAC region.