Impactify is a high-impact advertising technology platform specializing in premium, viewable ad formats for both advertisers and publishers. Its formats are built around a single principle: ads that fit the user experience rather than disrupting it produce better attention and completion rates.
The platform is a Google MCM partner, giving publishers direct access to Google Ad Exchange (AdX) demand alongside integrations with leading SSPs and DSPs.
Ad formats
Impactify’s format portfolio covers four categories: video, transparent, 3D, and interactive display. Transparent Ads play within the page environment without obscuring content – the creative appears layered over the page rather than replacing it. Parallax Half-Page units respond to scroll behavior, staying in view as the user moves through an article. 3D formats add spatial depth to display placements. Interactive Banners and Dynamic Display Ads round out the suite.
All formats are designed to achieve 100% viewability by placement construction rather than by filtering after the fact.
Creative Studio
Impactify includes a Creative Studio for building high-impact ad creative. Advertisers can work from templates or collaborate with Impactify’s in-house team to produce creatives adapted to each format. This removes the need to brief a separate production partner for each format type.
Measurement
Viewability measurement integrates with IAS and MOAT, the two most widely used third-party viewability verification tools. Primary KPIs tracked are viewability rate, view-through rate (VTR), and average exposure time – the metrics that matter for brand recall and attention-based campaign objectives.
For publishers
Publishers access premium programmatic demand, higher CPMs, and Google AdX through a single integration. Impactify’s format approach is designed to improve inventory value without compromising user experience, which protects engagement metrics alongside revenue.
Who it’s for
Impactify suits brand advertisers who prioritize attention quality over impression volume, particularly in categories where creative impact and completion rates drive brand outcomes.