Microsoft Ads is a Search & Display advertising platform with more than 100M daily active users, the search network includes Bing.com (and sites owned and operated by Bing, such as MSN.com, Bing.de and Bing.co.uk), AOL.com (including sites owned and operated by AOL) and Yahoo.com (including sites owned and operated by Yahoo). The search network also includes other third party websites, owned and operated by Microsoft’s and Yahoo’s syndicated search partners. There are now more than 100M daily active users of Bing. The main advantage is that it has typically lower CPCs than Google Ads. Works on CPC/CPM/oCPC/CPA, with global reach especially strong in US, UK, Canada, Australia and India.
