Rumble is a video platform and streaming service that has grown into one of the largest alternatives to YouTube. For advertisers, it offers video ad placements across a platform with 130 million+ monthly active users globally, up 22% year-over-year (Adweek, 2025). The platform’s audience is distinctly different from mainstream video platforms: 71% of users are 45 and older, and 54% earn more than $100,000 annually.
This demographic profile, combined with lower advertiser competition than YouTube, makes Rumble an efficient channel for brands targeting older, high-income adults.
Who it reaches
Rumble’s audience is predominantly US-based and concentrated in the 45-and-over age group. The high-income skew makes the platform relevant for financial products, insurance, home improvement, automotive, healthcare, and premium consumer brands. Content categories include news, politics, sports, comedy, and lifestyle, drawing a range of viewer interests within this older demographic.
Users tend to spend long sessions watching video content. This gives ads sustained in-session exposure compared to short-video platforms.
Ad formats
Rumble supports pre-roll, mid-roll, and post-roll video ads, in-stream video, display placements, and native ad units. Pre-roll and mid-roll are the core formats, appearing before and during video content. In-stream ads run within video playback, effective for reach and recall campaigns.
The Rumble Advertising Center (RAC) manages all campaign setup, targeting, budget controls, and creative across Rumble’s network and publisher extensions.
Targeting
Targeting covers countries, regions, zip codes, phone carriers, languages, device types, and operating systems. Demographics targeting (age ranges) is available for logged-in users. Given Rumble’s audience composition, broad geographic targeting still delivers a concentrated profile of older, high-income viewers.
Competitive positioning
Rumble carries significantly less advertiser competition than YouTube. CPMs reflect this lower saturation, and for brands specifically targeting the 45-and-over, high-income demographic, the efficiency per impression can be notably better than bidding for that same audience on platforms where all advertiser categories compete.
