Smadex is a mobile-first demand-side platform (DSP) specializing in user acquisition, retargeting, brand awareness, mobile subscriptions, and CTV from a single AI-driven platform. The platform was recognized in the 2025 Singular ROI Index as a top ROI-driving ad partner. It has particular depth in mobile subscriptions, gaming, and direct-response app categories.
AI optimization
Smadex’s real-time bidding system uses AI to adjust bids and creatives dynamically based on live performance signals. Targeting combines first-party and third-party data to segment audiences by demographics, interests, location, and device type. Anti-fraud tools screen traffic in real time, keeping optimization algorithms working on clean data and protecting brand safety.
Transparency
Smadex gives advertisers bid-level reporting and clear visibility into where spend goes. This is useful for performance teams that want to understand which publishers, geos, and creative combinations are driving campaign efficiency rather than relying on black-box optimization.
CTV capabilities
Smadex added CTV advertising through a partnership with Magnite SpringServe, gaining access to premium streaming inventory. The integration extends the platform’s mobile-focused optimization approach to connected TV. CTV enables full-funnel campaigns that connect app advertising with CTV reach.
In-game advertising
Through a partnership with Anzu, Smadex supports intrinsic in-game advertising – clickable, native placements embedded within game environments rather than overlaid on top of them. Smadex’s AI optimization engine applies to this inventory, reaching gaming audiences in a contextually native format.
Mobile subscriptions
Smadex has a dedicated offering for mobile subscription services, using programmatic bidding to acquire subscribers efficiently across carrier billing and direct subscription flows. Fraud prevention and targeting are tuned specifically for subscription conversion metrics.
Who it’s for
Smadex suits mobile app marketers in gaming, subscriptions, and direct-response categories who want AI-driven UA and retargeting with transparent campaign data. CTV and in-game extensions make it useful for brands building cross-format mobile-centric campaigns.
