Liftoff is an AI-powered mobile advertising platform built for app marketers. Its core technology is Cortex, a machine learning engine that makes over 2 billion predictions per second to optimize bidding, targeting, and campaign delivery. The platform combines a demand-side platform (DSP) with its own supply exchange (Vungle Exchange), giving advertisers access to curated and open programmatic inventory within one ecosystem.
Scale
Liftoff’s SDK is integrated into 167,000+ apps, reaching approximately 1.4 billion daily active users. The platform serves 1,000+ advertisers and saw 21% year-over-year growth in demand-side customers in 2025. Full-year 2025 revenue was $685.7 million, a 32% increase on the prior year. Q1 2026 revenue was $205.6 million, up 37% year-over-year.
What Cortex does
Cortex processes real-time behavioral and contextual signals to identify high-value users and place the right bid at the right moment. It learns from both attributed and unattributed conversions, meaning it improves from outcomes it didn’t directly drive. This broader training dataset gives the model a more accurate view of user intent across the ecosystem.
The multicast ROAS model shifts from aggregate audience predictions to individual user-level valuation. Advertisers identify high-LTV users with greater precision and allocate budget toward them rather than relying on segment-level averages.
Vungle Exchange
Liftoff’s supply-side platform connects publishers with programmatic demand from Liftoff and third-party buyers. For advertisers, this means access to premium in-app video and display inventory alongside the open market. Direct publisher relationships improve inventory quality compared to resold supply.
Who it’s for
Liftoff serves app marketers across gaming, fintech, e-commerce, travel, entertainment, and utilities. It covers the full app lifecycle: new user acquisition, re-engagement, and monetization support for publishers. The platform fits both large-scale global UA campaigns and growth-stage apps looking to scale installs efficiently.
Measurement
Liftoff integrates with leading mobile measurement partners for attribution. Campaign reporting covers installs, in-app events, ROAS, and LTV. Advertisers can optimize toward downstream revenue events rather than just top-of-funnel installs.