LinkedIn is the professional network, with more than a billion members who list their job title, employer, industry and skills. LinkedIn Ads uses that profile data for targeting, which makes it the most direct paid channel for reaching specific roles inside specific companies.
It is the natural platform for B2B software, professional services, recruiting, education and finance, where one qualified lead is worth far more than a cheap click.
Who it reaches
LinkedIn's audience is working professionals, from individual contributors to senior executives, across every major economy. Members tend to be logged in while they are thinking about work, so messages about tools, careers and business decisions land in the right context.
Ad formats
- Sponsored content in the feed: single image, video, carousel and document ads
- Message and conversation ads, delivered to the member's LinkedIn inbox
- Lead gen forms, prefilled from the member's profile, so a lead never leaves LinkedIn
- Text and dynamic ads on the desktop sidebar, including follower and spotlight ads
Targeting
Targeting is built on profile data: job title, function and seniority, company name, size and industry, skills, education and groups. Matched audiences add website retargeting through the LinkedIn Insight Tag, contact and company list uploads, and lookalike audiences. Location and language apply to every campaign.
Why run it through Zmatic
An agency account from Zmatic comes ready to run on a credit line, with a 30-day refund guarantee on the unspent budget. You pay a flat commission on what you spend, and each plan has a minimum monthly spend. See the plans below or compare every platform on the pricing page.