TrafficJunky is a CPM-based self-serve demand-side platform (DSP) founded in 2008 and headquartered in Montreal. It focuses on high-value traffic across a vast network of premium adult publishers. TrafficJunky focuses largely on traffic from Tube sites, and up to 75% of all global traffic is from Tier 1 Geos. It has over 4.6B daily ad impressions from over 150 million daily visitors across these properties.
For advertisers in adult, dating, health, and entertainment verticals, TrafficJunky offers inventory scale in this category that no other ad network matches.
Publisher network
TrafficJunky’s inventory is built around exclusive relationships with the PH Network, consistently among the most visited sites globally by traffic volume. The exclusivity means advertisers buy directly on these properties rather than accessing them through a third-party exchange, where positioning and supply quality can vary.
Ad formats
TrafficJunky supports banner ads in standard IAB sizes across desktop and mobile, mobile-specific ad placements, and popunders. Advertisers select specific ad zones and sizes on publisher pages, giving direct control over placement position rather than algorithm-determined positioning.
Targeting
Targeting covers country and city, device type, operating system, and demographic segments. City-level geographic targeting is useful for location-sensitive campaigns. Advertisers can target specific sites within the network or run across the full portfolio.
Bidding and pricing
TrafficJunky runs on a CPM bidding model. Minimum CPMs start around $0.10–$0.20 for lower-tier markets and scale to $2–$4 for the US and UK. Live analytics show impressions, clicks, and costs in real time, enabling active budget management throughout campaigns.
Who it’s for
TrafficJunky is the primary ad network for brands and affiliates targeting adult, dating, and related entertainment audiences at scale. The exclusive publisher relationships make it the most direct access point for this audience in digital advertising.