Realize, formerly Taboola, places native ads in the recommendation widgets of major news and content sites, the "around the web" units below and beside articles. The Agency Network account is a high-risk Realize account opened under an agency network, for advertisers who need more room than a standard account gives.
It is built for larger budgets: the minimum start is higher than a standard Realize account, and the tiers assume serious monthly spend.
Who it reaches
Realize reaches readers on premium publishers in North America, Europe, Asia Pacific and Latin America, while they are reading articles. That attention suits content-led funnels: advertorials, quizzes, reviews and lead generation.
Ad formats
- Native recommendation ads: an image or video with a headline, in content widgets
- Video ads inside the same placements
- Display and carousel units on selected inventory
Targeting
Campaigns target by country, region, device, operating system and browser, with audience segments, lookalikes, site retargeting through the pixel, and publisher allow and block lists. Bidding can optimise toward clicks or conversions.
For a standard Realize account, see the Realize page.
Why run it through Zmatic
An agency account from Zmatic comes ready to run, with dedicated infrastructure, replacement support and a 30-day refund guarantee on the unspent budget. You pay a flat commission on what you spend, and each plan has a minimum monthly spend. See the plans below or compare every platform on the pricing page.