Tyroo is a programmatic advertising platform focused on India and Southeast Asia. Its demand-side platform buys display, video, native and in-app inventory across the region's publishers and app exchanges from one account.
It suits advertisers who want scale in fast-growing Asian mobile markets: app installs, e-commerce, fintech, gaming and consumer brands.
Who it reaches
Tyroo's strength is mobile-first audiences in India, Indonesia, the Philippines, Vietnam, Thailand, Malaysia and the wider APAC region. Much of the inventory is in-app, which matches how these markets go online.
Ad formats
- Display banners across web and in-app placements
- Video, including in-stream and outstream
- Native ads that match the look of the publisher's content
- App install and re-engagement campaigns
Targeting
Campaigns can target by country, region and city, device, operating system, carrier and connection type, plus audience segments and app categories. Retargeting and performance bidding are available for app and e-commerce goals.
Why run it through Zmatic
An agency account from Zmatic comes ready to run on a credit line, standard or high-risk, with a 30-day refund guarantee on the unspent budget. You pay a flat commission on what you spend, and each plan has a minimum monthly spend. See the plans below or compare every platform on the pricing page.