MediaGo is Baidu’s programmatic advertising platform for international advertisers. It gives access to premium publisher inventory through deep learning-based optimisation. The platform delivers over 30 billion ad impressions monthly and processes more than 500,000 ad requests per second.
Publisher network
MediaGo connects advertisers to 10,000+ publisher partnerships. Inventory sources include MSN, Xandr, Verizon, Google AdX, and Amazon Publisher Services. The platform also integrates with Snapchat, Pinterest, and Reddit. Together, this network reaches over one billion global users across 29 countries and regions.
MSN native is a standout placement. MediaGo gives advertisers direct access to Microsoft’s MSN desktop native inventory. Ads appear on one of the web’s most visited news hubs without bulk inventory commitments.
Ad formats
MediaGo Advertising supports native and display formats across desktop and mobile. AI-generated creatives dynamically match assets to each placement. The system adjusts for what’s most likely to drive clicks and conversions on each publisher. Advertisers upload assets and manage placements from a single centralised platform.
Deep learning and bidding
MediaGo’s deep neural network model uses over one billion parameters. It evaluates ad performance and develops bidding strategies in real time. The system learns from campaign data across the full publisher network to improve targeting precision and ROAS over time. Automated bidding maximises return while managing spend against campaign goals.
Targeting
Targeting options cover demographics, geography, interests, and behaviour. MediaGo’s contextual analysis predicts user intent in real time without relying on third-party cookies. This keeps audience matching effective in cookieless environments. Advertisers can reach specific markets across North America, Europe, Asia-Pacific, Latin America, and beyond.
Support
MediaGo provides 24/7 account management in local languages. That gives advertisers active support across time zones and markets, not just self-serve tools.
