Moloco is a machine learning-powered programmatic advertising platform for mobile app performance marketers. It gives advertisers access to premium in-app supply outside the Google and Meta ecosystem. The Moloco Ads platform reaches over 3 million trusted apps worldwide, spanning gaming, fintech, e-commerce, and streaming.
At its foundation is a compound AI system that Moloco has built and refined over more than a decade. It processes real-time signals at the impression level to identify high-value users and place the right bid at the right moment. The system runs across millions of auctions per second.
Who is Moloco Ads for
Moloco advertising serves mobile app marketers who want to scale user acquisition beyond the two dominant platforms. It’s a strong fit for gaming studios, consumer apps, fintech products, and any app business that needs measurable performance at scale.
User acquisition
Moloco’s platform reaches over 2 billion daily active users across 3 million approved apps. 90% of overall spend targets ROAS and CPA goals directly. The AI identifies the users most likely to convert and adjusts bids in real time. It optimizes simultaneously across campaigns, geos, and publishers as signals change.
Advertisers who diversify their media mix with Moloco have seen ROAS improvements of up to 214% at the 30-day mark compared to Google- and Meta-only campaigns.
Re-engagement
Re-engagement is one of Moloco’s strongest use cases. Its AI models target lapsed users who already know your app. Because intent is already there, the economics are better. Re-engagement campaigns on Moloco cost 3.4x less than new user acquisition and deliver 685% greater ROAS.
Brand safety
All inventory runs through Apple- and Google-approved apps. Moloco adds proprietary real-time monitoring and exclusion lists on top. Your ads won’t appear in low-quality or brand-unsafe placements.
Ad formats include full-screen video and interactive experiences. Both are designed to capture attention at the right moment without disrupting the in-app experience.
Measurement
Moloco Ads supports multiple attribution frameworks, built-in incrementality testing, and A/B testing. This lets you measure actual causal impact rather than relying on last-click attribution alone.
Performance CTV
In 2026, Moloco extended its platform to connected television with Performance CTV. The same compound AI system now applies to CTV inventory. Early results show up to 1.5x higher ROI on CTV versus mobile-only campaigns. Around two-thirds of users who install an app after seeing a Moloco CTV ad do so within six hours.