Nativex is a cross-border mobile advertising platform and managed media service, part of the Mobvista group. It specializes in user acquisition, creative production, influencer marketing, and cross-border Entertainment buying, helping international brands enter Asian markets and Asian app developers scale into new regions. The platform combines media buying access, creative production, and regional expertise across major channels including TikTok, Google, and Meta.
Nativex reaches over 800 million users and serves 3,000+ advertisers, including Fortune 500 companies. Core verticals are gaming, consumer apps, travel, and real estate.
Who it’s for
Nativex fits brands entering Southeast Asia, South Asia, or East Asia, and Asian app developers scaling internationally. The platform handles both media buying and operational complexity. It’s a practical option for advertisers who lack the internal resources to manage multiple Asian channels, creative localization, and market-specific compliance independently.
Ad formats
Nativex supports full-screen auto-play video (5–15 seconds), Lightning Play video, interstitials, multi-offer walls, and rich media. Through its TikTok partnership, the platform facilitates For You feed takeovers and immersive placements with uncapped impressions. Partnerships with Google and Netflix extend reach to search, display, app install, and streaming video placements.
Cross-border operations
The platform’s operational layer covers media buying across regional channels, creative localization and production, and market-specific compliance guidance. Campaign teams have in-market experience across Southeast Asia, South Asia, and East Asia.
Platform requirements, ad specifications, and creative norms differ significantly by country in these regions. Indonesia, Vietnam, India, and Japan each have distinct platform behaviors and audience expectations. Nativex’s local infrastructure handles these differences, rather than leaving the advertiser to navigate them independently.
Measurement
Nativex provides brand lift tracking and conversion measurement across campaigns. The analytics dashboard consolidates performance data from multiple platforms and regions into a single view, removing the need to manage fragmented reporting across separate channel interfaces.