Snapchat ads is a robust platform for connecting with younger, mobile-first audiences through immersive and creative formats. It offers strong creative tools, detailed targeting, and flexible budgeting—great for brand lift and app installs. You should bet on immersive, full-screen vertical ads that align with Snapchat’s playful, youthful vibe—especially effective for Gen Z and Millennials. The active audience is over 347 million daily users. Ideal for interactive storytelling and brand immersion. The ad formats include single-image/video ads, Story Ads, Collection Ads, dynamic ads, and AR lenses—great for e-commerce and app installs.
