Snapchat Ads is a robust platform for connecting with younger, mobile-first audiences through immersive and creative formats. It offers strong creative tools, detailed targeting, and flexible budgeting-great for brand lift and app installs. Bet on immersive, full-screen vertical ads that align with Snapchat’s playful, youthful vibe.
Who it reaches
Snapchat Ads has 956 million monthly active users globally. The platform claims to reach 90% of 13–24-year-olds and 75% of 13–34-year-olds. Users open the app 30–40 times per day on average, giving advertisers frequent, high-attention touchpoints throughout the day. Snapchat daily audience is around 347 million users – ideal for interactive storytelling and brand immersion.
Platform’s core audience is Gen Z and Millennials, groups with a combined $5 trillion in spending power. 38% of users are 18–24-year-olds; teens aged 13–17 account for a further 19%. For brands targeting younger consumers, Snapchat offers demographic reach that few platforms can match.
Ad formats
Single Image and Video Ads run full-screen in Stories and the Discover feed. They match the look of organic Snaps, which supports natural engagement. Collection Ads pair a hero image or video with four clickable product tiles, letting users browse products without leaving the app. Commercial Ads run as unskippable vertical videos between Stories for up to six seconds, guaranteeing brand exposure. Story Ads sit within the Discover section and support up to 20 frames.
Sponsored Snaps appear directly in a user’s Chat inbox. Formats include First Snap takeovers, Web and App Auction Ads, and creator-led placements. The format puts brands inside Snapchat’s most personal communication surface.
AR advertising
75% of Snapchat’s daily active users engage with AR every day. AR Lenses see over 9 billion plays per day. AR campaigns deliver 2.4x the ad awareness lift of non-AR ads. Lens AR drives 6.4x higher swipe-to-purchase ratios compared to Commercial ads. The AR format is one of Snapchat’s clearest differentiators from other social platforms.
Smart Campaign Solutions
Snapchat’s Smart Campaign Solutions apply AI to campaign management. Smart Bidding lets advertisers set a target CPA; the system adjusts bids automatically throughout the day. AI Smart Audience uses machine learning to find additional high-value users beyond manual targeting inputs. Smart Ads optimises the combination of image, video, and text assets to drive performance.
Targeting
Targeting covers age, gender, location, language, interests, and in-app behaviour. Custom Audiences let advertisers upload first-party data. Lookalike Audiences expand reach to users who share characteristics with an existing customer base.