Unity Ads is the advertising network built into the Unity game engine, which powers a large share of the world's mobile games. Advertisers use it to buy app installs and in-app actions from players while they are inside a game.
It is a performance channel first: most campaigns optimise for installs, retention or return on ad spend, and the network is strongest for mobile games and consumer apps.
Who it reaches
Unity's inventory sits inside mobile games across iOS and Android, worldwide. Players span every age group and every market where mobile gaming is popular, which is almost all of them, with deep reach in casual and hyper-casual titles.
Ad formats
- Rewarded video, which players choose to watch in exchange for an in-game reward
- Interstitial video and image ads between levels or sessions
- Playable ads, a short interactive demo of your app
- Banners for always-on reach
Targeting and optimisation
Campaigns are set up by app, country and platform, and bid toward a goal: installs, retention or return on ad spend. Unity's models then find players likely to reach that goal. Creative testing matters more here than audience selection, so plan for several video and playable variants.
Why run it through Zmatic
An agency account from Zmatic comes ready to run, with dedicated infrastructure, replacement support and a 30-day refund guarantee on the unspent budget. You pay a flat commission on what you spend, and each plan has a minimum monthly spend. See the plans below or compare every platform on the pricing page.